-
Continue reading →: Nuggets from Nethope Leadership in A Digital Age Course
I am so excited to have been part of NetHope Leadership in a Digital Age as part of cohort 13. This has been 12 weeks of in-depth learning about Digital Transformation. The course has a lot to learn from and to apply in my work and I do know that…
-
Continue reading →: Digital Platforms and Native Languages Loss
I have been thinking about the effects of digital platforms on native languages; partly because I am finding that I am more and more struggling with my first language (Luhya) and I am losing words in my second language that I have spoken my whole life (Kikuyu). Around 7000 different…
-
Continue reading →: Slow Storytelling in Narrative Change Work
I have been thinking about slow storytelling for narrative change inspired by the slow living movement. A rough definition of slow living is “a mindset whereby you curate a more meaningful and conscious lifestyle that’s in line with what you value most in life.” With this in mind, my definition…
-
Continue reading →: Going About Audience Segmentation as a key pillar for your content strategy
Let’s talk a bit about audience segmentation for organizations. While audiences have different interests online, it is not likely that you will find someone who is solely interested in one topic. For example, you won’t find a climate only audience. I can be interested in current affairs, be very passionate…
-
Continue reading →: Digital for Small CSO’s
I have worked closely with small CSO’s in the country and have come to realize how daunting it can get when you think about digital and digital campaigning in general so here’s a quick way to think about it. Consider the foundational basicsThe key thing to consider is that one…
-
Continue reading →: Do you speak Tiktonese
I get very fascinated by digital platforms; how their use morphs and changes with the years, how audiences make their way around them and conversations around these platforms governance. One thing that has been fascinating me is speaking Tiktonese: Do you speak Tiktonese?For any emotion or situation you find yourself…
-
Continue reading →: Digital access and the effect on native language loss
Around 7000 different languages are spoken around the world. Less than 400 of the 7000 languages are spoken online. Language is a vital tool for communication and knowledge transmission. One’s inclusion or exclusion from the knowledge society depends on their ability to use the Internet and ICTs in their native…
-
Continue reading →: Digital Campaigning 2: Unpacking Digital
I have been tinkering with the idea of storytelling for campaigning and I want to do a 4 piece blog series that looks into different topics. This is part 2: Objectives: ⬩Digital goal setting ⬩Understanding audiences ⬩Coining your key communication Debunking the Offline Online Distinction A normal day for someone…
-
Continue reading →: Digital Campaigning: 1. Narrative Framing
I have been tinkering with the idea of storytelling for campaigning and I want to do a 4 piece blog series that looks into different topics that help with digital campaigning and story telling. These can be used as training materials for small teams. The first one is Narrative framing…
-
Continue reading →: Digital Transformation (1)
I am currently reading a lot on Digital Transformation in the development world because I have been racking my mind on how to talk about digital without it being holed into either (a) Social media work or (b) IT and I finally have found a way on how to. The…